A publisher’s job nowadays is “to be a systems integrator and experimenter,” said Ryan Nathanson, COO of Salon Media Group,...
Month: March 2018
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viewability Budge The Media Rating Council (MRC) will review...
Holding companies are in a period of slow growth and organizational upheaval as clients cut spending while demanding new services...
When Andrew McKechnie left the role of global creative director at Apple to become Verizon’s first-ever chief creative officer in...
Moen’s social marketing stack used to include everything but the kitchen sink.“We used seven-plus tools to facilitate our social media...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP “Super Cookie” WebKit, the open-source browser infrastructure operated...
The almighty duopoly is losing share – but just a little bit.Google and Facebook will take a 56.8% share of...
Facebook is running out of eyes to blacken in the wake of revelations over the weekend that Trump-affiliated data firm...
The in-app waterfall is drying up. On Monday, Oath released a new version of Super Auction, its replacement technology for...