Google is testing header bidding – again. But this time it’s for in-app demand.On Thursday, Google announced the kickoff of a...
Month: March 2018
Pay-TV providers are increasingly investing in paid media to promote new and original programming on their streaming video services.To offset...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Much has changed since Outbrain was founded in 2006. Clickbait is no longer in favor but supply chain hygiene is,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take That Rubicon Project reported Q4 and full-year 2017...
Erica Schmidt, Cadreon’s former EVP and managing director in North America, has been promoted to global CEO of the programmatic...
Reddit is banking on native mobile ads to generate advertiser karma.Starting March 19, advertisers will be able to buy native...
Condé Nast has appointed the company’s first chief data officer as it doubles down on data and tech across its...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...