Oracle has acquired Grapeshot, a UK-based contextual targeting startup, the companies announced Tuesday. Grapeshot provides pre-bid insights based on the...
Month: April 2018
Although a handful of advertisers have suspended their Facebook campaigns in the wake of the platform’s ongoing data scandal, most...
As the governing body for professional surfers globally, the World Surf League (WSL) promotes the sport to both casual fans...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
While some ad tech and data companies are shuttering their EU operations in light of the upcoming GDPR, others are...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Other Giant Google deserves some of the flack...
The Alphabet revenue train is full steam ahead, as the company reported more than $31 billion in revenues in the...
ComScore said Monday that it has appointed Bryan Wiener as CEO, who previously served as executive chairman of Dentsu digital...
Viacom on Monday formed a multi-year agreement with Comcast’s advanced ads business, FreeWheel, to expand its use of the tech...
The IAB Tech Lab, the research and development arm affiliated with the trade group, has acquired the nonprofit online identity...