Don’t confuse Google’s Waze with its homegrown Maps product.Waze, which Google acquired in 2013, has a much different value prop....
Month: May 2018
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bespoke Petroleum BP has consolidated its corporate, fuel and...
As holding companies slump, Accenture Interactive grows.The digital experience agency, a subsidiary of the consulting firm Accenture, grew 35% in...
Starting Wednesday, the Berlin-based mobile data exchange adsquare will offer refunds on the cost of data if the total delivery...
Advertisers want everything at scale: a niche audience, a brand-safe environment, and beautiful, engaging ads.Atlantic-owned publication Quartz, Vox Media and...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR Cops Aren’t Ready Even the regulators charged with...
Google on Tuesday revealed two products at Google I/O designed to drive app downloads.The first is the ability to show...
Drawbridge, one of the last major cross-device indies, is selling its US media business to location data platform Gimbal, shutting...