“The Sell Sider” is a column written for the sell side of the digital media community. After this exclusive first...
Month: May 2018
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In Ad City (Part II)AdExchanger: Enter Malware (Part I)AdExchanger: Enter Malware...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ePainfully If legitimate interest is disallowed as a provision...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.Brian Wieser has been called the most quoted man in advertising, and...
Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB...
Data was center stage Thursday at Meredith’s first NewFront since the acquisition of Time Inc. closed at the end of...
Customer data platform (CRM) capabilities borrow attributes from CRM, tag management and even more traditional data onboarding.Consequently, they are often conflated with...
GroupM’s State of Digital report, released Thursday, predicts a year of CPM inflation and ecommerce growth as the duopoly maintains...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....