Anyone hoping for an intense grilling of Facebook CEO Mark Zuckerberg during his testimony Tuesday before European politicians in Brussels...
Month: May 2018
Google soon expects to join the IAB Europe’s Transparency and Consent Framework, which transmits consent across the ad tech ecosystem...
More brands are bringing the strategic functions of programmatic buying in-house, relegating their agencies to specialized roles.Sixty-five percent of brands...
Shopper marketing, a longtime favorite of CPGs typically used for in-store signage or to get products on eye-level shelves, is...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rewinding Videology Videology, once the agency world’s preferred solution...
Adobe said Monday it will buy the ecommerce platform Magento for $1.68 billion. Magento’s 2017 revenue was $150 million, and...
Nicolle Pangis, a former C-suite exec at WPP GroupM’s Xaxis and Platform, has been appointed CEO and president of NCC...
IPG Mediabrands is the latest agency network to bust silos to offer clients integrated solutions. The company said Wednesday it...
Verizon’s Oath wants advertisers to know that although it shuttered its programmatic TV offering OneTV, its addressable TV business based...