Just because someone doesn’t have a smartphone doesn’t mean she doesn’t need shampoo.But reaching her with the right message on...
Month: May 2018
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The podcast industry is growing, and audio giants want a piece of it.Twenty-six percent of Americans listen to podcasts every...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Turner President David Levy gave...
This isn’t a test: Data-driven TV planning is finally having its moment.About 15-17% of advertisers in the US already regularly...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Intuit’s three properties, Quickbooks, TurboTax and Mint, are well-known to business professionals and consumers.Yet only 1% of customers used all...
"The Sell Sider” is a column written for the sell side of the digital media community. After this exclusive first look for subscribers, the story...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sorrell Speaks Martin Sorrell had plenty on his mind...