When Marla Kaplowitz took the helm of the 101-year-old American Association of Advertising Agencies (the 4As) just over a year...
Month: May 2018
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In Ad City (Part II)AdExchanger: Enter Malware (Part I)AdExchanger: Enter Malware...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Killed The Video Star? Videology, a video ad...
The Trade Desk generated $85.7 million in revenue during the first quarter of 2018, a 61% jump from the same...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.Google’s top digital marketer, Bob Arnold, is our guest in the podcast...
The global digital advertising market grew 21% to $88 billion in 2017, according to the IAB Internet Advertising Revenue Report...
In the National Football League, the whole team has to know the same playbook for the plays to work. And...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....