Spotify has terminated its relationship with AdsWizz since Pandora acquired the programmatic audio platform for $145 million in March.Spotify confirmed...
Month: July 2018
Adam Heimlich, the newly minted SVP of media at MDC digital agency GALE Partners, enjoys telling it like it is.“Traditional...
Procter & Gamble’s overall advertising budget is still decreasing as the company pulls back on agency fees and services, but...
ComScore said Tuesday that it has teamed up with GroupM and several TV networks to launch a beta product called...
Facebook’s stock took an unprecedented beating last week after the company raised concerns about its future growth – but the show...
Many in the ad tech industry view demand-side platforms (DSPs) as commodities.Sizmek is hoping to prove otherwise, as it took...
By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae PaolettaProgrammatic is expanding, becoming a glossier way to transact...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Read Favored To Run WPP Speculation has swirled for months...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.When Director of Analytics...