Intel has a product to sell, but it’s not a retailer. And that’s where campaign management gets tricky.The chip manufacturer...
Month: July 2018
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Snap’s OK Instagram may have run away with Snap’s stories...
MediaMath is flush with cash and ready to ignite consolidation in ad tech.Thanks to a $225 million investment by private...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.ComScore CEO Bryan Wiener...
Machine Zone’s (MZ) experiment with homegrown ad tech is over.The gaming company shuttered Cognant, an internal demand-side platform created in...
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.PE Playbook Vista Equity Partners, which owns a majority stake...
Arun Kumar, chief data and marketing technology officer at IPG Mediabrands, will play a central role in integrating Acxiom Marketing...
Forrester Research took its first steps into technology ownership on Tuesday with the acquisitions of customer data collection company FeedbackNow...