Martin Sorrell’s new holding company, S4 Capital, just snatched Dutch digital production agency MediaMonks from the clutches of his former...
Month: July 2018
Facebook is augmenting the news feed.The company has been testing AR ads for the past couple of months with a...
Google will offer more machine-learning products in the coming months to help advertisers create personalized search ads, bid on YouTube...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
“You can never go home again” doesn’t apply to the home screen.Most smartphone users – 98%, according to mobile attribution provider...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Grow Big Or Go Home HBO is at a crossroads...
On Monday, Pivotal analyst Brian Wieser informed investors he will begin covering Criteo and The Trade Desk as his first...
FreeWheel and Operative said Monday that they have partnered on an initiative called “Premium at Scale,” which lets advertisers buy...
When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....