Forward-thinking public relations firms are becoming savvy programmatic media buyers as the worlds of earned and paid collide.Paid social has...
Month: July 2018
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by Lance...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Young Guns Viacom is negotiating to acquire AwesomenessTV, according to...
Facebook’s monster growth narrative is set to stall in the coming quarters, due in part to its recent privacy and...
It’s safe to say the ad industry has a thing for trade orgs.On Wednesday, a new one – the Brand Safety...
It is “inevitable” that nation-states will try to leverage Facebook and its ad platform to influence elections and political sentiment...
As part of a push to adopt a more digital, data-driven mentality, NCC Media hired Bob Ivins as the TV...
Getting in bed with Facebook sometimes means waking up alone – and without your wallet.Social analytics platform Crimson Hexagon is experiencing...
After years of sitting on the programmatic-video sidelines, ESPN is tagging in.The sports network started selling video programmatically for the...