OTT audiences are increasing in volume and engagement, but the channel must still overcome issues related to content discovery, measurement...
Month: July 2018
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Claws Down The bidding war between Comcast and Disney for...
This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts. If acquisition volume in ad...
Publicis Groupe’s performance dipped in Q2 as clients pulled programmatic spend in response to GDPR.Organic growth was down 2.1% for...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
AppNexus launched the first video advertising product for its demand-side platform (DSP) in late 2015. Over the next two years...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Direct Control Direct-to-consumer upstarts are giving established brands a run...