Ad tech is a buyer’s market right now, and MediaMath just got $180 million in cash to fund acquisitions.Could one...
Month: July 2018
Omnicom is shedding nonstrategic assets to invest in data, technology and analytics.That strategy was made clear by management on the...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.A+ Marketing Universities are taking a play out of the...
Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different...
Snapchat took a short-term revenue hit last year when it pivoted from its original direct branding business to a self-serve...
The digital and programmatic space needs a refresh because clients are getting burned and returning to more traditional media principals,...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The data and analytics company Samba TV launched in 2008, around the same time the first smart TV came to...