Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rewinding Videology Videology, once the agency world’s preferred solution...
Year: 2018
Adobe said Monday it will buy the ecommerce platform Magento for $1.68 billion. Magento’s 2017 revenue was $150 million, and...
Nicolle Pangis, a former C-suite exec at WPP GroupM’s Xaxis and Platform, has been appointed CEO and president of NCC...
IPG Mediabrands is the latest agency network to bust silos to offer clients integrated solutions. The company said Wednesday it...
Verizon’s Oath wants advertisers to know that although it shuttered its programmatic TV offering OneTV, its addressable TV business based...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Amy...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Story Time Advertising is coming to Facebook Stories, a...
Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.Frost Prioleau is a longtime digital ad entrepreneur, having founded and sold...