This isn’t a test: Data-driven TV planning is finally having its moment.About 15-17% of advertisers in the US already regularly...
Year: 2018
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Intuit’s three properties, Quickbooks, TurboTax and Mint, are well-known to business professionals and consumers.Yet only 1% of customers used all...
"The Sell Sider” is a column written for the sell side of the digital media community. After this exclusive first look for subscribers, the story...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sorrell Speaks Martin Sorrell had plenty on his mind...
Publishers like to pretend that consumers can’t live without content – but if 95% of media brands disappeared tomorrow, no one...
There was a time when the yogurt company Chobani had to track its digital marketing activity vendor by vendor.But last...
Telaria – the company formerly known as Tremor Video – has expanded its video supply-side platform (SSP) to a full...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Turmoil At The Top More drama at the top...