Apple just made a move under the radar that could cause third-party attribution providers to become obsolete.In late March, Apple...
Year: 2018
Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fresh Perspective Oath CEO Tim Armstrong and Unilever CMO...
When Marla Kaplowitz took the helm of the 101-year-old American Association of Advertising Agencies (the 4As) just over a year...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Killed The Video Star? Videology, a video ad...