Advertisers want everything at scale: a niche audience, a brand-safe environment, and beautiful, engaging ads.Atlantic-owned publication Quartz, Vox Media and...
Year: 2018
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR Cops Aren’t Ready Even the regulators charged with...
Google on Tuesday revealed two products at Google I/O designed to drive app downloads.The first is the ability to show...
Drawbridge, one of the last major cross-device indies, is selling its US media business to location data platform Gimbal, shutting...
Martin Sorrell may be out as CEO of WPP, but he’s not done as an entrepreneur yet.“I’m going to start...
Why would a consumer device giant like Samsung want to get into media sales?It seems implausible and yet that’s what...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Gates On Ad Privacy Regulation poses a striking...
Viant’s answer to the marketing data overload problem isn’t a customer data platform – it’s a data lake.“And it’s for advertisers that...