No other holding company has had its CEO as ingrained as WPP.Now WPP must keep its massive organization, with so...
Year: 2018
Just two years after entering Europe, Verve is shutting down its European operations rather than tangle with the General Data...
Marketers use augmented reality and virtual reality primarily for entertainment industry stunts, but programmatic AR and VR advertising are showing...
Most consumers are only just learning about the inner workings of the ad-supported internet – and they don’t like what they...
Vevo uses YouTube for a large chunk of its distribution and viewership. A joint venture between Sony Music Entertainment, Universal...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Breakup What will WPP do without CEO Martin...
In August, E.W. Scripps reorganized its business into two parts: one division focusing on local media – its bread and...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Billboards aren’t a one-to-one media, unless we’re talking about “Three Billboards Outside of Ebbing, Missouri.”But advertisers are starting to inform...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...