Penske Media, the publisher of WWD, Variety and new majority owner in Wenner Media, acquired multiplatform women’s lifestyle publisher and...
Year: 2018
When the outdoor recreation retailer REI closed its shops for Black Friday, the biggest sales day of the year for...
Third-party cookies get stale.On Tuesday, ad tech startup Rockerbox launched a solution after a five-month beta to help advertisers freshen...
On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Passing Review Google’s Zagat saga came to an end...
This is the second in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including...
Sinclair Broadcasting, the largest owner of television stations across the nation, is letting local advertisers buy connected TV in a...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Omnipresent The dispersal of location data across the digital...