Publishers are rethinking their Facebook strategies in the wake of LittleThings’ sudden shutdown on Tuesday.While LittleThings is the first pub to...
Year: 2018
"AdExchanger Politics" is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Jordan...
“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “Less Doing More” In a speech at the ANA...
Despite a slight uptick in CPG volumes in Q4 2017, WPP CEO Martin Sorrell still predicts cyclical budget cutting from...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Our guest this week is Kerry Bianchi, president and CEO of...
Placed, the Snap-owned location data company, is giving away its analytics tool for free.Starting Thursday, brands and media planners can...
Although national broadcast networks have led the charge on audience data and automation – at least in the linear TV...
When Facebook, Twitter and Google executives were summoned late last year to testify before Congress on political interference and advertising...