Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snaplash Snap sales VP Jeff Lucas, formerly Viacom’s ad...
Year: 2018
In an early draft of his prepared remarks at the IAB Annual Leadership Meeting on Monday, Unilever CMO Keith Weed...
There’s no point eating up engineering resources to build technology that can be provided out of the box, Lomit Patel,...
Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video...
“On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Apps lean heavily on Facebook for their paid user acquisition efforts, but they also want more control over how and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gold Mine Of Information People are watching more television,...
It’s IPO day for Cardlytics, the maker of an analytics platform that leverages purchase data sourced directly from bank partners.Cardlytics...
If 2017 was the year of brand safety and transparency, 2018 is set to be the year GDPR reshapes programmatic...