Publishers, prepare yourselves for another Facebook organic reach reality check.Starting Monday, Facebook will finally begin measuring organic page reach the...
Year: 2018
The IAB Tech Lab is tackling the thorny problem of transmitting consent under the European Union’s General Data Protection Regulation....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CPGs Make Data Inroads CPG brands like P&G and...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Roku is that rare startup that can go up against tech...
The New York Times is making good on its goal to rev digital subscription revenue, but not at the expense...
Publicis Groupe’s massive transformation is starting to pay off – but the business still has a way to go before...
A budding sense of optimism around Twitter was substantiated Thursday when the social platform announced its first-ever quarter of profitability...