Conde Nast wants to quickly build up its data science practice, so it acquired Lighthouse Datalab on Monday.In so doing,...
Year: 2018
When Wavemaker, the agency born from GroupM’s joining of MEC and Maxus, hired former Publicis exec Oleg Korenfeld last month,...
When Facebook updates Ads Manager or tests a new ad placement, agencies – and even their account reps – are sometimes...
Turner Broadcasting’s new CMO, Michael Engleman, is on a mission to make TBS and TNT’s brand marketing engine much more...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up To BAT The programmatic market in China grew...
Procter & Gamble isn’t done trimming its agency and advertising investments, even after a year of deep cuts to media...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The cookie is under pressure.On Tuesday, Amsterdam-based cross-device vendor Screen6 released a tool that CEO David de Jong says can...
The paid ads folks at mattress brand Purple and online watch retailer MVMT spend their days obsessing about measurement – and...
Many large brands have in-housed advertising technology as part of a data-driven marketing overhaul. But for Marriott, the data-driven plan...