Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Less Is More Facebook’s recent algo change could...
Year: 2018
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Bennett...
Netflix will inevitably need ads, predicted Jo Ann Ross, CBS’ president and chief advertising revenue officer, during a fireside chat...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Within the context of Publicis Groupe’s broader restructure, Publicis Media was born to simplify the group’s media offering while leveraging...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Bubble? Investors have overestimated the growth potential of...
With Time Warner on board or not, AT&T is pushing forward with its vision for the next potential addressable ad...
The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...