The independent measurement space was once Nielsen’s to lose – and now it’s taking pains to make sure that doesn’t...
Year: 2018
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Something Ventured MediaMath CEO Joe Zawadzki and Undertone co-founder...
Nielsen’s TV Brand Effect (TVBE) business now belongs to Phoenix Marketing International, a performance measurement and metrics company. Phoenix on...
Dan Salmon will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. As 2018...
Most digital publishers are set up to make money through advertising, not by selling content. CollegeHumor operates with a different...
In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Appy New Year Since Apple launched the iOS App...
2017 was a busy year of M&A for the digital media and marketing sector, according to reports released by investment...