MGM Networks is expanding to OTT platforms and expects data-driven TV advertising to revitalize the studio’s library of films and...
Year: 2018
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search For Attention Search advertising has been a sleepy...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.CafeMedia, operator of CafeMom, MamasLatinas and other sites, is a technology-first...
While ad tech companies have been accumulating VC funds and growing their stacks – and sales orgs – for a...
Forrester principal analyst Fatemeh Khatibloo will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018 at the Grand...
Two years ago, lift tests weren’t something OLX Group even talked about.Today, lift tests, which measure the incrementality of a...
Although cable operators used to be the primary keepers of TV’s distribution and data pipes, the pendulum is swinging toward...