Starting Oct. 30, Google will make parallel tracking the default way to run third-party tracking for Google search and shopping...
Year: 2018
Amazon is testing a program that lets advertisers use search queries to retarget across the web, according to agency executives...
This article is based on interviews conducted with early DoubleClick employees and a co-founder. It was written by an external...
Food and lifestyle site Tastemade is making advertisers hungry for more than picturesque cuisine.With more easily digestible food content crowding...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Paying Attention Some financial analysts are skeptical that Netflix will...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
After years of banging the drum about gaining more control, transparency and efficiencies from service providers, marketers are doing it...
Snap may have invented the Stories format, but Instagram Stories are attracting most of the ad spend.The two main reasons...
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...