Amazon is losing its iron grip on the increasingly competitive smart speaker market.Amazon’s share will dip below two-thirds for the...
Year: 2018
Advertiser interest in over-the-top is picking up steam and dollars – but cross-platform measurement is lagging behind.Data and analytics company Samba TV...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Building Stories on Instagram and Snapchat is a Sisyphean effort for many marketers. After 24 hours, it all disappears.Brooklyn-based software...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.The Trillionaire Club The campaign to promote Apple Music’s integration...
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the...
Advertisers and consumers both love a good binge watch during the holidays, and Discovery Inc. and SpotX have teamed up...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
The EMX exchange, operated by the agency holding company Engine, is offering buyers the ability to transact on its exchange...
In the past year, advertisers on The New York Times have bought ads with increasingly sophisticated targeting parameters, such as...