E.W. Scripps said Wednesday it will buy audio advertising and measurement company Triton for $150 million. Scripps had previously purchased...
Year: 2018
Six top ad exchanges are asking the Trustworthy Accountability Group (TAG) to referee auction dynamics.The CEOs of OpenX, PubMatic, Rubicon...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Mobile ad network InMobi will acquire Pinsight Media, Sprint’s mobile advertising and insights unit, the companies said on Wednesday. A...
Name a trend in digital media, and Bloomberg’s tried it in the past year: digital subscriptions, live events, agency-like strategic...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Actions Speak Louder... Google added Best Buy, Nike and Sephora...
If there’s one thing that frustrates Oliver Maletz, Volkswagen AG’s head of international communications and media planning, it’s paying for...
This article was produced in partnership with Signal. Identity continues to attract attention – and investment. U.S. marketers are responding...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt.Among the “Big Three”...
What do an international pop group, the creator of “American Idol,” Cirque du Soleil and actor Clive Owen have in...