How many seals, accreditations, badges, consortiums, committees and standards can one industry support before it collapses under the weight of...
Year: 2018
Why is the industry still talking about linear vs. digital when to consumers, it’s all just content?That’s the question Donna...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Hand Over The Keys Facebook has confirmed that last week’s...
Facebook has been aggressively pushing its non-core apps to make money, a decision that caused friction between the mothership and...
MediaMath will stop buying from supply partners that play auction games, preferring to create an economic incentive for fair, transparent...
Without a way to calculate ad revenue per user, optimization is just an educated guessing game.“I wouldn’t call it a...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
RockYou specializes in acquiring down-and-out digital properties and managing them through their decline.The San Francisco-based company adopted that business model...