Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.The RAMP Is Up IPG now officially owns Acxiom Marketing...
Year: 2018
See you later, siloed views.Data science and technology company 4C is hoping its integrations with Freewheel, Telaria and SpotX, unveiled...
Marketers want quality video inventory and publishers and broadcasters are producing more video, but the digital media ecosystem remains disconnected....
Samsung Ads has quietly created the capability to connect over-the-top (OTT) and linear inventory for clients.With 32 million smart TVs...
Nielsen is reviewing “strategic alternatives” to selling its entire company, the company told investors this month. The TV ratings giant...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Sridhar Out One of Google’s key ad executives is riding...
Ryan Joe contributedOne of Google’s key ad executives is riding off into the VC sunset. Sridhar Ramaswamy, SVP for ads and...
Facebook may have to roll out a “sorry” button.In the meantime, there’s Carolyn Everson, Facebook’s global head of marketing solutions....
W Hotels turned to a new kind of cultural language to publicize its Wake Up Call music festival last month:...