While B2B marketers commonly rely on white papers and infographics, SAP is starting to embrace branding to stand out amongst...
Year: 2018
“The Sell Sider” is a column written for the sell side of the digital media community.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Marketers Rule Legacy brands rarely choose marketers for broader roles...
OpenX has laid off 100 staffers, a process that started weeks ago and included a massive round on Tuesday. It...
The IAB said Tuesday it has launched a compliance program for publishers and platforms that adhere to its podcast measurement...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.“Data management is a well-established discipline everywhere except marketing.” Today in the...
Working with Amazon is about going in with your eyes open, said Charlie Cole, global chief ecommerce officer at luggage...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Good Side Of Gridlock Google and Amazon are...
Sovrn’s acquisition of VigLink last week will make 2019 Sovrn’s first year when subscription software services outearn its traditional advertising...