For the last four years, mobile measurement company TUNE has been “fighting with one hand tied behind its back,” said...
Year: 2018
Oath is attempting to deliver on its promise of becoming an alternative to the duopoly. But a question remains as...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Paolo...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by Lance...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.A Retarget On Your Back Criteo shares fell on Friday...
The Wall Street Journal’s revelation Friday that Tim Armstrong, leader of Verizon’s Oath media and advertising group, is in talks...
The robots are taking over user acquisition on Facebook and Google, and that’s (mostly) a good thing.Whenever one of the...
“The Sell Sider” is a column written by the sell side of the digital media community.Today’s column is written by...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...