Amazon is simplifying its ad products by bringing everything under one umbrella called Amazon Advertising.The move won’t change how the...
Year: 2018
When CKE Restaurant Group, the owner of Carl’s Jr. and Hardee’s, launched a Kellogg’s Froot Loops-inspired mini doughnut last Thursday,...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
When the founder of Diapers.com launched a media startup led by parenting brands Scary Mommy and The Dad, he brought...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Ad Commerce Amazon’s ad business is catching the attention of...
WPP may have a new CEO, but it still has the same old problems.During its Q2 earnings report Tuesday, the...
Zipcar was driving itself mad running prospecting and direct-response videos on YouTube.Testing and targeting video creative on YouTube isn’t easy....
When GDPR took effect in May, Google told publishers and ad tech vendors it expected to implement the IAB Europe...
Dun & Bradstreet has come a long since it developed one of the first credit reporting systems in the mid-19th...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....