Deep breaths: Altice USA’s advanced TV unit, A4, has partnered with Vizio’s Inscape data sales division to simplify cross-platform audience.A4,...
Year: 2018
Marketing challenge: Selling your product requires getting millennials to contemplate their own impending mortality.That’s John Latona’s job. He oversees marketing...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Just a few years ago, Roku focused on getting devices into as many households as possible. But at a certain...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Retired, But Not Resting Justice Department appeal or not, AT&T...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.When, at age 18,...
Ad tech, where art thou? Inc. Magazine released its annual Inc. 5000 revenue survey on Wednesday, with few well-known ad...
RevJet wants to be an operating system for the customer experience, and it’s using a $21 million Series A round...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...