From AT&T buying Time Warner to Disney’s purchase of 21st Century Fox, there’s been no shortage of media mega-mergers in...
Year: 2018
While most of Spotify’s ad-supported revenue comes from direct-sold inventory, its programmatic self-serve platform is growing fast – and now...
Google will make Ads.txt-authorized-only buying the default setting for its Display & Video 360 (formerly DoubleClick Bid Manager) platform by...
Forward-thinking public relations firms are becoming savvy programmatic media buyers as the worlds of earned and paid collide.Paid social has...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by Lance...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Young Guns Viacom is negotiating to acquire AwesomenessTV, according to...
Facebook’s monster growth narrative is set to stall in the coming quarters, due in part to its recent privacy and...
It’s safe to say the ad industry has a thing for trade orgs.On Wednesday, a new one – the Brand Safety...
It is “inevitable” that nation-states will try to leverage Facebook and its ad platform to influence elections and political sentiment...