Boost Mobile’s recent campaign on Snapchat’s hit series “Phone Swap” went three levels deep to make its ads as seamless...
Year: 2018
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Still Spoofin’ The Guardian teamed up with Google and MightyHive...
Alphabet’s second quarter revenue hit $32.7, a 26% jump from the same period last year, according to its earnings report...
What’s the point of integrating data sources if you can’t activate on them?That’s the rationale behind the Salesforce Ventures-led $23.8...
There’s still no magic pill that ties advertising to outcomes.Take Lyft, which can connect metrics to spend in display and...
The inability to manage reach and frequency is the biggest threat to digital advertising, according to Merkle CEO David Williams.Merkle...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.WPP In A China Shop WPP is exploring selling 20%...