“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Year: 2018
AppNexus launched the first video advertising product for its demand-side platform (DSP) in late 2015. Over the next two years...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Direct Control Direct-to-consumer upstarts are giving established brands a run...
Federal Trade Commission members said during a House hearing Wednesday that the FTC does not have the authority to adequately...
Google was hit with a $5.1 billion fine by the European Union on Wednesday for antitrust practices around the Android...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.NCC Media may be...
Less than two years after Vector Capital sealed its $122 million deal to acquire Sizmek, the private equity firm is...
Video ad startup VideoAmp said Wednesday it has acquired Boston-based data processor IronGrid and partnered with Vizio’s TV data-selling unit,...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...