Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.SaaSy Publisher Vox Media will license its digital publishing software...
Year: 2018
It seems everyone wants a piece of AppLovin. Private equity firm KKR bought a $400 million minority stake in the...
Innovid customers will now get to measure their YouTube video ads, thanks to a partnership with Google that was revealed...
Ad tech is a buyer’s market right now, and MediaMath just got $180 million in cash to fund acquisitions.Could one...
Omnicom is shedding nonstrategic assets to invest in data, technology and analytics.That strategy was made clear by management on the...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.A+ Marketing Universities are taking a play out of the...
Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different...
Snapchat took a short-term revenue hit last year when it pivoted from its original direct branding business to a self-serve...