Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.PE Playbook Vista Equity Partners, which owns a majority stake...
Year: 2018
Arun Kumar, chief data and marketing technology officer at IPG Mediabrands, will play a central role in integrating Acxiom Marketing...
Forrester Research took its first steps into technology ownership on Tuesday with the acquisitions of customer data collection company FeedbackNow...
Martin Sorrell’s new holding company, S4 Capital, just snatched Dutch digital production agency MediaMonks from the clutches of his former...
Facebook is augmenting the news feed.The company has been testing AR ads for the past couple of months with a...
Google will offer more machine-learning products in the coming months to help advertisers create personalized search ads, bid on YouTube...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
“You can never go home again” doesn’t apply to the home screen.Most smartphone users – 98%, according to mobile attribution provider...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Grow Big Or Go Home HBO is at a crossroads...
On Monday, Pivotal analyst Brian Wieser informed investors he will begin covering Criteo and The Trade Desk as his first...