FreeWheel and Operative said Monday that they have partnered on an initiative called “Premium at Scale,” which lets advertisers buy...
Year: 2018
When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Inserting fresh ads into podcasts is challenging and time-consuming.An online article loads fresh ads every time a page loads. But...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today's column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Zuck Abides Readers might be forgiven for thinking...
Jordan Cohen’s resume has a clear theme: data-driven marketing.In April, Cohen joined Ladders, a job board for positions that pay...
Programmatic audio has been in desperate need of scale.Pandora hopes its March acquisition of digital audio platform AdsWizz will bring...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...