Ebiquity shook the industry when it dropped its report on media transparency two years ago. Advertisers and agencies alike still...
Year: 2018
Mammoth Media, a media and entertainment network aimed at teens and millennials, wants to do for apps what Viacom did...
"AdExchanger Politics" is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Ray...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Go For What Works The New York Times has...
While many advertisers are shying away from news content due to brand safety concerns, News UK is making the case...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.This week on the podcast, we hear from Mark Zagorski,...
It’s been two years since the Association of National Advertisers, working with consultancy Ebiquity and investigative firm K2, dropped a...
As Apple cuts down on lock screen clutter, app marketers should take notice.In the wake of Apple’s latest do-not-disturb feature...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...