by Sarah Sluis, Alison Weissbrot and Ryan JoeEveryone in the industry claims – at least publicly – to be ready...
Year: 2018
Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Scrapper Roku has maintained a leading position in...
Anyone hoping for an intense grilling of Facebook CEO Mark Zuckerberg during his testimony Tuesday before European politicians in Brussels...
Google soon expects to join the IAB Europe’s Transparency and Consent Framework, which transmits consent across the ad tech ecosystem...
More brands are bringing the strategic functions of programmatic buying in-house, relegating their agencies to specialized roles.Sixty-five percent of brands...
Shopper marketing, a longtime favorite of CPGs typically used for in-store signage or to get products on eye-level shelves, is...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....