Data transparency is all the rage in digital advertising, but data companies themselves still exist in a world of black...
Month: February 2019
<!-- --> AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast, Jivox CEO Diaz Nesamoney...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MePodcasts DTC brands love podcast advertising. Take MeUndies, which...
Martin Sorrell’s S4 Capital acquired the programmatic agency MightyHive last December to marry hands-on-keyboard expertise with dynamic creative expertise from...
Major acquisitions have recently brought both podcast content and distribution under key players like EW Scripps, Spotify, iHeartMedia and Pandora....
Remember when WPP CEO Mark Read said he wanted the holding company to be known for creative transformation? That need...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC Playbook, Written A values-driven brand with the best...
LiveRamp has added connected TV IDs to IdentityLink, its cross-device identity graph, the company said during its Monday Q4 2018...