Meredith’s overall Q2 ad revenue grew like gangbusters, but digital ad revenue performance was draggy – and will likely be the...
Month: February 2019
Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook’s ability to measure advertising returns is...
A data orchestration strategy isn’t the sort of thing you can just pull out of a hat – a fact that...
The amount of online media with audience data attached is shrinking, thanks to Apple, which now blocks third-party cookies in...
As marketers spend more with Amazon, they’re spawning a cottage industry of Amazon-focused ad tech vendors and service partners. Brands...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Listen Up Spotify updated its terms of service late...
by Sarah Sluis, Alison Weissbrot, James Hercher and Ryan Joe The economy is a roller coaster. It’s up, it’s down,...
Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel...
NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign...