Accenture Interactive, the agency division of the global management consulting firm, said Wednesday it will acquire independent creative agency Droga5.Terms...
Month: April 2019
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Johnny Ryan, chief policy and industry officer at Brave, filed a complaint late Tuesday with the Irish data protection commission...
This week’s guest, Tutuwa Ahwoi, will present at AdExchanger’s upcoming Programmatic IO San Francisco, taking place April 29-30, on “How...
Ryan Joe contributed.Eric Roza is leaving Oracle Data Cloud (ODC) after more than four years as its SVP and general...
Agencies can no longer plan digital and linear investments separately.Integrating planning strategies and investments at OMD will be a core...
BuzzFeed is in the midst of a transformation from a fast-growing startup to a sustainable digital media company, with Chief...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Engagement Above All YouTube’s leadership has knowingly let misinformation...
Fragmented data is a real and lingering problem for marketers. The question is whether a customer data platform (CDP) is...
Story has been edited to include Sizmek's response.While Sizmek’s future will play out over the next couple of months, there...