On the surface, LinkedIn’s plan to acquire cross-device data company Drawbridge may seem like a head scratcher. What does a...
Month: May 2019
The French automaker Renault goes big for its marketing push around the Formula 1 motor speed races.But Formula 1 fans...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by Tony...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Network Effects The Washington Post released an advertising and site...
When Jonathan Carson became The Trade Desk’s first-ever chief revenue officer last week, the company was at an inflection point....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
While good-acting companies knock themselves out trying to comply with data protection and privacy laws, and regulators debate the minutiae...
Facebook is bringing playable ads, an interactive format that lets users demo a mini version of an app before downloading...
The New York Post promoted Sean Giancola to publisher and CEO in January after Jesse Angelo left the company.Giancola, who...