Salesforce officially threw its hat into the ring with the launch of a customer data platform (CDP) on Tuesday at...
Month: June 2019
CPG giant Unilever has 400 brands in its portfolio.Multiply that by a fragmented media landscape, an international consumer base and...
Large marketers are constantly running scores of experiments on their media investments. That can make optimization tricky, said Sadie Daryan,...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The destructive dreck on social platforms has brought the advertising industry to a breaking point.And so top brands, media agencies,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Bull’s-Eye Targeting If you want to use Target’s first-party data,...
Global digital ad spend may be starting to slow, but it’s still growing like gangbusters compared with the rest of...
If you’re a marketing cloud, you’ve suddenly got customer data platform fever.On Monday, Adobe rolled out the beta version of...
Michael Kassan was Mr. Cannes even before he sold MediaLink to the festival’s parent company, Ascential.This week, with Cannes Lions...
Pinterest really wants people to shop on its platform.The newly public company revamped its marketing partner program on Monday and...