Supply-path optimization (SPO) lets buyers find the best way to access the inventory they want. But the next stage of...
Year: 2019
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gray Lady Rising While digital media suffers a blood...
Brian Wieser is heading back to the agency world, joining WPP’s media buying unit GroupM as global president of business...
The battle between buying audiences and buying context is over. Glossy, splashy magazine brands know they’ve lost the cheap CPM...
Spotify said Wednesday in a blog post it would acquire podcast production network Gimlet Media and podcast creation, distribution and...
While Facebook’s earnings last Tuesday prove that marketers still spend, some wonder if consumer backlash against the platform could one...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Blavity CEO Morgan DeBaun saw a gap in the media market: a lack of content for black millennials like herself....